If the unavoidable demographics above strike you as overwhelming and foreboding, they don’t have to. Instead, try a perspective shift. Begin viewing disability and accessibility as market opportunities and invitations to innovate toward better, easier-to-use product and service solutions for EVERYONE.
According to the Return on Disability (RoD) Group’s 2020 research, “With an estimated [global] population of 1.85 billion, people with disabilities (PWD) are an emerging market larger than China. Their friends and family add another 3.3 billion potential consumers who act on their emotional connection to PWD. Together, disability touches 73% of consumers.”