Future Proof your space
No organization is immune to the challenge of staying relevant.
More specifically, every organization must grapple with considerations concerning how to best retain both its top customers and talent for as long as feasibly possible. Sure, naturally changing needs, goals, preferences, and circumstances arise across the lifespan. Whether your organization has realized it yet or not, disability is likely to play an outsized role in an already difficult interplay of consumer trends.
Consider the following statistics
Disability does not discriminate. It is the only cross-categorical minority group that anyone can join at any time—whether permanently, temporarily, or even situationally.
According to the Pew Research Center, about 10,000 Baby Boomers will turn 65 today, and about 10,000 more will cross that threshold every day for the next 19 years.
According to the Centers for Disease Control, 80% of individuals will report having a disability at some point in their lifetimes.
Even among just Michigan’s more than 10 million residents alone, 1.9 million report having a disability. That amounts to one in every five Michiganders (Michigan Disability Resources, 2017).
Let us help you capitalize on this growing phenomenon by unleashing the power of universal and inclusive design principles in your business!
If the unavoidable demographics above strike you as overwhelming and foreboding, they don’t have to. Instead, try a perspective shift. Begin viewing disability and accessibility as market opportunities and invitations to innovate toward better, easier-to-use product and service solutions for EVERYONE.
According to the Return on Disability (RoD) Group’s 2020 research, “With an estimated [global] population of 1.85 billion, people with disabilities (PWD) are an emerging market larger than China. Their friends and family add another 3.3 billion potential consumers who act on their emotional connection to PWD. Together, disability touches 73% of consumers.”